What’s in a name?

Picking the right name for your company effects your companies image, memorability and sanity (you dont want to be sued and forced to change your name). Igor International, a leading naming and branding agency has introduced provides the Igor Naming Guide in order to demystify the naming process.
“In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor’s own naming process is presented in excruciating but logical detail.”

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